Stop Burning Budget
on Low-Intent Leads.
Scale With Native Ads.

"I'll be honest — I almost didn't sign up. We'd burned ₹6 lakhs on two agencies before this, and 'native ads' sounded like another buzzword. Anuj did something no one else did: before taking a rupee, he audited our Meta account on the strategy call and showed me exactly why our loan-lead CPL was stuck at ₹840. The advertorial he wrote for us — about salaried professionals overpaying EMIs — felt like a real news story, not an ad. By week 3 on Taboola, CPL was under ₹400. By day 60, ₹315, and our telecallers stopped complaining about junk numbers. We've now moved 70% of our cold budget to native and I sleep better knowing we're not one Meta ban away from zero leads."

"Our problem was never lead volume — Meta gave us plenty. It was that counsellors would call 100 leads and barely 24 would even pick up remembering they'd enquired. Anuj rebuilt the whole journey: native ad → a genuinely useful article about career switching after 30 → then the form. The difference is psychological, and you can feel it on the calls. People now start conversations with 'I read that article about...' — they arrive pre-sold. Show-up rates went from 24% to 58%, enrollments doubled on the same budget, and he sends a Loom video every Friday walking through the numbers himself. No account managers, no runaround. Worth every rupee."

"As a B2B founder I was deeply sceptical — native ads felt like a B2C channel. Anuj suggested a small £1,500 test targeting business publishers with an advertorial on HR compliance mistakes. I gave it a month, fully expecting to switch it off. Instead it became our cheapest demo source: CAC dropped 67% versus LinkedIn, and the demos were better prepared because they'd read the piece first. What impressed me most was the reporting honesty — in week two he told me one campaign was failing and killed it himself before I even saw the numbers. That kind of transparency is rare in this industry."

"Dubai real estate is brutally competitive — everyone fights over the same Google keywords at insane CPCs. Anuj's approach of reaching NRI investors while they read Indian business news, before they ever search, changed our economics completely. 2,400 site-visit leads in 60 days at roughly ₹280 per lead, from Tier-1 publisher traffic. Our sales director kept asking where these 'already convinced' buyers were coming from. Two of our competitors have since tried copying our headlines — badly. When you find someone who understands both the platform mechanics and buyer psychology at this level, you keep them. We've retained him for all three of our upcoming project launches."

"I've hired five performance agencies in eight years, so I know the pattern: senior person sells you, junior person runs your account, results fade by month two. This was the opposite experience. Anuj personally built our funnel, personally answered my Sunday-night WhatsApp panic when a campaign dipped, and personally walked our team through why the advertorial angle mattered more than the targeting. Our insurance-lead ROAS went from 1.4x to 3.2x in 90 days, but honestly the bigger win is that our in-house team learned how native actually works. He teaches while he executes — you're not just renting results, you're building capability."

"Every agency promises scaling. What they don't tell you is that on Meta, scaling means your costs explode. We grew from ₹50,000 to ₹4 lakhs monthly spend on native and our CPL actually FELL 22% — because Anuj scaled through new publisher placements instead of squeezing the same saturated audience. His weekly testing system is genuinely systematic: every Monday, new headline variants; every Thursday, placement review; every Friday, a report I can actually read without a data science degree. Fourteen months in, this is the single best marketing decision we've made as a company. My only complaint is that I didn't find him two years earlier."