Paste your headlines and get a score out of 100, the policy flags that get creatives rejected at review, and the specific reason each one lost points. Checks against Taboola, Teads, MGID and Revcontent editorial rules.
Every headline starts at 100 and loses points for things that measurably hurt performance or approval. Nothing here is a guess — each rule comes from either native network editorial policy or from what separates creatives that scale from creatives that die.
| Factor | What earns full marks | Penalty |
|---|---|---|
| Policy | No banned construction | −40 blocked, −12 review |
| Length | 40–70 characters | −6 to −15 outside |
| Specificity | A number, place or concrete noun | −10 if vague |
| Angle | Recognisable psychological angle | −8 if none detected |
| Clarity | Sentence case, no shouting | −10 all-caps or !! |
| Curiosity gap | Leaves something unresolved | −5 if fully closed |
Native networks review ad copy manually. The same constructions get refused every time, and each rejection costs you a day or more in back-and-forth. The analyzer flags all of them before you submit.
The most common one advertisers get wrong is the second-person personal attribute — anything shaped like "Are you overweight?" or "Is your credit score low?". It reads as normal marketing copy, and it is banned across every major native network because it implies the platform targeted someone on a protected characteristic. Describe the group in third person and the same idea passes.
These tools give you the same numbers we start every client engagement with. If you would rather not spend the first phase of budget learning which placements waste money, we run it for you.
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