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Native Ads Campaign Planner

Enter your product, country and budget. Get a complete campaign blueprint in seconds — strategy, 40 policy-checked headlines, creative briefs, a full advertorial funnel and the CPL and ROAS maths. All before you spend anything.

Start planning → See the CPL maths
40
headlines per run
10
psychological angles
15
countries
12
industries
18
policy checks

What the planner gives you

Six outputs from one brief. Everything runs in your browser — nothing is uploaded, nothing is stored, and there is no limit on how many campaigns you plan.

01 · STRATEGY

A real campaign plan

Objective, audience, geo targeting down to the state, funnel path, budget split between testing and scaling, and a starting bid based on your vertical and country.

02 · HEADLINES

40 headlines, 10 angles

Curiosity, problem/solution, statistic, listicle, comparison, question, news-style, urgency, social proof and testimonial — written around your product, country and audience.

03 · POLICY CHECK

Rejections caught early

Every headline is scanned against Taboola and Teads editorial rules and flagged clear, manual review, or likely rejected — with the reason. Fix it before you submit, not after.

04 · CREATIVE

Image briefs and prompts

Concept, composition, why it works, and a ready-to-paste image prompt matched to each headline's angle. Hand it to a designer or straight to an image model.

05 · FUNNEL

Ad to advertorial to form

All four stages with the reasoning attached — including which form fields earn their place and which ones are quietly costing you conversions.

06 · SIMULATOR

The numbers, live

Clicks, leads, CPL, cost per sale, ROAS, break-even CPL and break-even conversion rate — with a sensitivity grid and a profit curve that move as you drag.

Campaign brief

Everything downstream is built from these fields.

Campaign strategy

Not built yet

Headlines

Not generated yet

Creative briefs

Image direction per headline — hand these to a designer or an image model.

Ad → advertorial → landing page → lead form

Not built yet

Native ads simulator

Pure arithmetic. Drag anything and watch the economics move.

CPL sensitivity

Profit against landing page conversion rate

Everything else held at current settings. Where the line crosses zero is the conversion rate you must beat to stop losing money.
Export your blueprint Have us run it → Book a strategy call

How the numbers work

Every projection in the simulator comes from five inputs and simple arithmetic. There is no black box, and knowing the formulas is worth more than the tool itself — they tell you which lever to pull when a campaign is losing money.

Cost per lead ignores your budget

CPL is cost per click divided by landing page conversion rate. Budget does not appear anywhere in that equation. A campaign at ₹40 CPC and 4% conversion produces a ₹1,000 lead whether you spend ₹50,000 or ₹5,00,000. Raising the budget on a funnel that is not converting simply buys more expensive leads faster. Cheaper clicks or a better page are the only two levers.

Break-even is decided by revenue per lead

Multiply your average sale value by the share of leads that close. That figure is the absolute ceiling for what a lead can cost. If a sale is worth ₹8,000 and one in ten leads closes, a lead is worth ₹800 — pay more than that and every extra lead deepens the loss. Most accounts that feel stuck are paying above this line without having calculated it.

Conversion rate moves profit faster than CPC

Cutting CPC by 20% cuts CPL by 20%. Lifting conversion rate from 2% to 3% cuts CPL by 33%. The sensitivity grid in the simulator shows this directly — moving right across the columns almost always beats moving up the rows. This is why a week spent on the landing page usually returns more than a week spent on bid tuning.

Budget a learning period before judging anything

Native platforms need volume before their optimisation is meaningful, and early CPC is almost always above the steady state while the algorithm explores placements. Plan for roughly 25 to 30 target-CPL worth of spend before treating any number as real. Campaigns killed in week one are usually killed on noise.

Why headlines get rejected

Every headline this tool produces is checked against the editorial rules that Taboola, Teads and Revcontent apply at review. The flags are not guesses about performance — they are the specific constructions that reviewers reject or escalate.

Construction Outcome Write this instead
"Are you overweight?" — any second-person personal attributeRejectedDescribe the group in third person
"Cures diabetes", "reverses hair loss"RejectedName the category, not the outcome
"Earn ₹50,000 a month, guaranteed"RejectedRemove the figure and the guarantee
"One weird trick", "doctors hate him"RejectedState the actual mechanism
"Secret", "trick", "exposed"Manual reviewUsable, but expect delay
ALL CAPS words, "!!", "??"Manual reviewSentence case throughout

Questions

Is this native ads campaign planner really free?+
Yes, and there is no sign-up. The whole tool runs inside your browser, so nothing you type is sent to a server or stored anywhere. You can use it as often as you like and export every blueprint you build.
How accurate are the CPC and conversion rate benchmarks?+
They are starting points drawn from typical native network ranges by vertical and country tier, not forecasts for your account. Native CPC moves with season, placement quality and creative fatigue. Treat the defaults as a way to sanity-check a plan before you spend, then replace every number with your own data once you have around 1,000 clicks.
What is a good CPL for native advertising?+
There is no universal figure, and chasing one is the most common planning mistake. The only CPL that matters is your break-even CPL, which is your average sale value multiplied by the share of leads that close. If a sale is worth 8,000 and one lead in ten closes, a lead is worth 800 to you. Anything below that is profitable regardless of what the industry average happens to be.
Why does the tool say budget does not affect cost per lead?+
Because CPL is cost per click divided by landing page conversion rate, and budget appears in neither term. Doubling your spend doubles clicks and doubles leads, leaving the cost of each lead unchanged. This is why scaling a campaign that is not yet profitable only increases losses. Fix the click price or the page first.
Do I need an advertorial, or can I send traffic straight to a landing page?+
For almost every native campaign you need the advertorial. Native clicks are interruption traffic, not search traffic, so the reader arrives with no intent to buy anything. The advertorial is where that intent gets built. Sending native traffic directly to a landing page typically halves conversion rate and is the single most common reason native campaigns fail.
Why are some headlines marked as likely to be rejected?+
Every headline is checked against the editorial rules that Taboola, Teads and Revcontent apply during review. Constructions like cure claims, guarantees, specific earnings figures and second-person callouts to a personal attribute get refused at review. Catching these before submission saves days of back-and-forth.
Can I use these headlines on Facebook or Google Ads?+
The psychological angles transfer, but the policies do not. Meta and Google have their own rules, and some copy that clears native review will be refused there. The compliance flags in this tool are calibrated to native networks specifically.
How much budget do I need to start with native ads?+
Enough to get through the learning period, which is usually around 25 to 30 times your target CPL before any number is meaningful. If you are targeting a 1,000 lead, budget roughly 25,000 to 30,000 for the test phase alone. Campaigns killed inside the first week are almost always killed on noise rather than on real performance.
Does NativeYukti manage campaigns as well as provide this tool?+
Yes. This planner produces the same blueprint we start client engagements with. If you would rather not spend the first phase of budget learning which placements waste money, you can book a free strategy call and we will run it for you.

The plan is free. Running it is the hard part.

This tool gives you the same blueprint we start every client engagement with. If you would rather not spend the first ₹2 lakh learning which placements waste money, we run it for you.

Book a free strategy call →